SEO

Search Engine Optimisation (SEO) is the practice of making your platform's public content discoverable in search engines. ActiveManage builds many of the foundational SEO elements into every page; this article covers them and how to tune.

What the Platform Does for You

• Page titles: Generated per page from content + site name.
• Meta descriptions: Per-page summary for the search result snippet.
• Canonical tags: Resolves duplicate-content concerns.
• OpenGraph and Twitter Card tags: Rich link previews when shared.
• JSON-LD structured data: Schema.org markup for articles, products, FAQs, breadcrumbs.
• Sitemap.xml: Auto-generated, includes every public page and record URL.
• Robots.txt: Auto-generated, with sensible defaults for what to crawl vs not.
• Friendly URLs: See the friendly URLs section.
• Page speed: CSS/JS bundling, image optimisation, CDN serving.
• Mobile-friendly: Every page responsive.

What You Should Tune

• Per-page title and description for important pages.
• Open Graph image per important page for richer link previews.
• Internal linking — every page should be reachable from another page within 3 clicks.
• Content quality — search engines reward depth and originality.

Worked Examples

• Marketing site: Every page has hand-crafted title + description; OG image per page; structured data for organisation, breadcrumbs, FAQ.
• Knowledge base: Article schema markup on every article; internal linking to related articles.
• eCommerce: Product schema with price, availability, ratings; site-level breadcrumb schema.
• Local business directory: LocalBusiness schema per listing.

These three meta tags do the heavy lifting in how search engines and social platforms present your pages. Setting them well is the highest-ROI SEO tuning you can do.

Page Title (<title>)

• Most important tag for SEO.
• Appears as the clickable headline in search results.
• Aim for 50-60 characters; longer gets truncated.
• Pattern: Page Topic — Site Name.
• Include primary keyword near the front.

Meta Description

• The grey text below the title in search results.
• Aim for 150-160 characters.
• Doesn't directly affect ranking but heavily affects click-through.
• Should describe the page's content and invite the click.
• If left blank, Google may auto-generate one — usually less compelling.

Canonical URL

• <link rel="canonical" href="..."> tells search engines the authoritative URL for this content.
• Resolves duplicate-content issues: ?utm_source=… variants, paginated lists, A/B-test URLs.
• Set automatically by the platform for most pages.
• Override per page if you have a specific URL you want indexed.

Worked Examples

• Pricing page: Title “Simple, transparent pricing — Acme Workspace” (54 chars); description “See plans starting at £20/mo. Includes unlimited users, integrations and 24/7 support. Try free for 14 days, no card required.” (148 chars).
• Blog post: Title “How to set up your first datastore — Acme Workspace” (52 chars); meta description summarises the post benefits.
• Product page: Title with product name + key benefit. Description with price + 1-line USP.
• Marketing landing: Strong call-to-action in description (“Get started free in under 5 minutes”).

Tip: Test how your title and description look in real search results by using a tool like Google's Rich Results test, before publishing pages you care about.