Search Engine Optimisation (SEO) is the practice of making your platform's public content discoverable in search engines. ActiveManage builds many of the foundational SEO elements into every page; this article covers them and how to tune.
What the Platform Does for You
- Page titles: Generated per page from content + site name.
- Meta descriptions: Per-page summary for the search result snippet.
- Canonical tags: Resolves duplicate-content concerns.
- OpenGraph and Twitter Card tags: Rich link previews when shared.
- JSON-LD structured data: Schema.org markup for articles, products, FAQs, breadcrumbs.
- Sitemap.xml: Auto-generated, includes every public page and record URL.
- Robots.txt: Auto-generated, with sensible defaults for what to crawl vs not.
- Friendly URLs: See the friendly URLs section.
- Page speed: CSS/JS bundling, image optimisation, CDN serving.
- Mobile-friendly: Every page responsive.
What You Should Tune
- Per-page title and description for important pages.
- Open Graph image per important page for richer link previews.
- Internal linking — every page should be reachable from another page within 3 clicks.
- Content quality — search engines reward depth and originality.
Worked Examples
- Marketing site: Every page has hand-crafted title + description; OG image per page; structured data for organisation, breadcrumbs, FAQ.
- Knowledge base: Article schema markup on every article; internal linking to related articles.
- eCommerce: Product schema with price, availability, ratings; site-level breadcrumb schema.
- Local business directory: LocalBusiness schema per listing.