An email relay client is the outbound counterpart to an inbox: it's the configured connection ActiveManage uses to send messages. While the email accounts settings tell the platform which mailbox to send from, the relay client determines how the message reaches the wider internet.
Why Use a Relay
Plain SMTP from your application server works, but production-grade email needs a relay for three reasons:
- Deliverability: Big relays (SendGrid, SES, Postmark, Mailgun) maintain warm IP pools, handle SPF/DKIM signing, and have established sender reputation.
- Volume: Application servers throttle outbound SMTP; relays handle thousands per minute without blocking your web threads.
- Tracking: Relays provide open, click and bounce webhooks that feed back into the email log.
Supported Providers
- SMTP (any provider): Universal — works with Office 365 (Direct Send / SMTP AUTH), Google Workspace, Mailtrap (for dev), etc.
- SendGrid: API-based, great free tier and analytics.
- AWS SES: Lowest cost per message at scale, requires DNS validation per sender domain.
- Postmark: Premium transactional delivery, excellent for receipts and password reset emails.
- Mailgun, SparkPost, Resend: Other supported API endpoints.
Example Configurations
- Small org: One Office 365 SMTP relay handling everything.
- SaaS platform: Postmark for transactional (signup, password reset) where deliverability matters; SES for marketing where cost matters; both configured as separate relays.
- Per-tenant relays: White-label customers configure their own SendGrid keys so messages route via their domain reputation, not yours.