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Web App Manifest

Customising the Web App Manifest

The web app manifest is the JSON file (manifest.json) that tells browsers how to install your app — its name, icons, theme colour, start URL, display mode and more. Customising it is essential to a polished PWA installation experience.

Manifest editor form: Name, Short name, Description, Icons (multiple sizes uploaded with preview thumbnails), Theme colour picker, Background colour picker, Start URL, Display mode (standalone), Orientation, Categories tags

Manifest Fields

  • name: Full app name (used in app stores and install prompts).
  • short_name: Truncated name used on home screens (max 12 chars).
  • description: One-sentence app description.
  • icons: Array of icons at different sizes (192×192 and 512×512 are essential).
  • theme_color: Browser chrome colour when the app is open.
  • background_color: Splash screen colour during launch.
  • start_url: Where the app opens on launch.
  • display: standalone (preferred), fullscreen, minimal-ui or browser.
  • orientation: portrait, landscape, any.
  • scope: Which URLs are part of the app (anything outside opens in a normal browser).
  • categories: App-store-style categories.
  • shortcuts: Long-press actions (Android).

Icon Requirements

  • Minimum 192×192 (required for install).
  • 512×512 strongly recommended (used for splash screen).
  • 1024×1024 nice to have for high-DPI displays.
  • Maskable icon — has safe zone so OS-imposed masking doesn't crop the design.
  • SVG icon optional but improves crispness at all sizes.

Worked Examples

  • SaaS dashboard: name “Acme Workspace”, short “Acme”, theme #0066cc, start URL /dashboard, display standalone.
  • Field service: name “TechApp”, short “TechApp”, theme #FF9900, start URL /jobs/today, shortcuts for “New job”, “Today's route”.
  • Marketplace: name “MarketHub Seller”, theme branded colour, categories ["business", "shopping"], maskable icon for clean Android home screen.
  • Internal tool: name “Ops Hub”, short “Ops”, theme dark, background dark — looks like a serious tool.
Tip: Test the install on real devices, especially iOS — Apple's installation UI differs from Chrome's and reveals issues that desktop preview doesn't show.