A subscription package is the marketing-facing offer: a name, a price, a billing cadence, and a feature set. Packages are what customers pick on your pricing page.
Package Anatomy
- Name — what customers see (“Pro”).
- Price — amount and currency (£30 GBP).
- Billing cadence — monthly, annually, one-off.
- Feature set — what the customer gets.
- Limits — user count, record limits, storage, etc.
- Trial period — optional days of free access.
- Promotion — “most popular” badge, “save 20%” callout.
Typical Catalogue
- Free — limited, no card required, conversion engine.
- Starter — small business, single user, basic features.
- Pro — growing team, up to 10 users, integrations.
- Business — established teams, up to 50 users, audit log, white-label.
- Enterprise — custom quote, unlimited users, SSO, dedicated support.
Worked Examples
- B2B SaaS: Five packages — Free, Starter, Pro, Business, Enterprise. Annual billing offered at -20% to push longer commitments.
- Marketplace platform: Two packages — Buyer (free) and Seller (£20/mo + 5% transaction fee).
- Educational platform: Three packages — Student (£5/mo), Teacher (£15/mo), School (£500/mo). Student plan requires .edu email.
- Membership site: Four packages by duration — Monthly, Quarterly, Annual, Lifetime.