The sender name (also called sender ID, originating address or short-code) is what your recipients see in the “From” slot of their text message inbox. ActiveManage lets you configure this per tenant and per use case, subject to carrier rules.
Where the Setting Lives
Go to Site Settings → Communication → SMS. The “SMS Sender Name” field accepts the default sender used by all outbound messages. Individual templates can override this if your gateway plan supports per-message sender IDs.
Country Restrictions
Sender IDs are governed by carrier policy in each destination country. The platform shows a country-by-country reference under the field; the most common rules are:
- United Kingdom: Alphanumeric senders up to 11 characters, no spaces or special characters except dashes.
- United States: Alphanumeric senders are not supported — you must use a registered long code or a 10DLC/short-code (e.g. “+12025551234”).
- Germany, France, Spain: Alphanumeric allowed but must be pre-registered with the carrier in some cases.
- India: Sender IDs must be pre-registered with TRAI and tied to an approved template.
Warning: Setting an unregistered alphanumeric sender in a country that requires pre-registration causes the gateway to reject every message silently or to replace the sender with a generic short-code. Test with one real number before rolling out.
Worked Examples
- A UK clinic sets the sender to HealthClin. Reminders arrive labelled with the clinic name rather than a number, building trust.
- A US courier company cannot use an alphanumeric sender, so they purchase a long-code (e.g. +14155550199) from the gateway and configure it as the sender.
- A multi-country SaaS sets the default sender to YourApp globally and overrides to a long-code for US-prefix destinations using a per-template rule.